Most clients expand within ASEAN. We also help ASEAN companies sell to Australia, New Zealand, Pacific islands and Middle East, and companies abroad enter ASEAN.
Sell in new markets, with one partner from start to finish
Whether it is your first market abroad or your fifth, we help you choose the right country, then put you in front of buyers and distributors there, with Trusted Partners to set up, sell and deliver. You keep running your business while we develop the market with you.
Based in Singapore. Working across ASEAN, Australia, New Zealand, Pacific islands and Middle East.
Everything you need to sell in a new market
In your marketIntroductions and meetings with buyers and distributors
On the groundLocal representation and business development
Behind every orderSet-up, registration, shipping and customs
We work in your market, not only on paper
Many companies have proven products at home. What holds them back is not knowing which market to enter, which buyers to approach or which local partners to trust. With HeyHoki you get:
The right market, chosen with evidence
Named buyers and distributors, and introductions to them
Local representation and business development
Set-up, registration and delivery through Trusted Partners
Sales development, then delivery and payment support
Freight
Customs
Warehousing
Legal
Payments
Distributors
Marketing
Accounting
A Trusted Partner Network, working as one team
We work with selected partners in each market. Every partner is reviewed before joining and signs our partner agreement before working with clients.
Every expansion is different. Engagements are scoped around your market, your product and the level of support you need. The scope, deliverables and measures of progress are agreed before work begins, and each phase is agreed and paid separately.
Start here01
Market Entry
Enter a new market and open the right doors.
Validation first: demand, competition, entry rules and an honest go or no-go
Named target customers, distributors and decision-makers
Route to market, export price list and trade terms
Introductions and first meetings, arranged and followed up
Registration, set-up and delivery through Trusted Partners
OutcomeConversations under way with the right buyers and partners in your first market.
Typical durationValidation 3–4 weeks, then entry 9–12 weeks
An honest answer first. Every engagement starts with validation. If the evidence shows a market is not right for your product, we tell you and you stop there, before you spend on entry.
You decide each step. Every phase is agreed separately, so you only move forward when the findings support it.
You see everything. Every target, approach, meeting and next step is visible to you in a shared pipeline, updated weekly.
Throughout the engagement you see who we have approached, which meetings are booked, what was discussed and what happens next. It is updated weekly and reviewed with you on a regular call.
Delivery is planned from day one, not added at the end
Delivery costs, duties and customs are checked before you quote, so your export prices reflect the true cost of reaching the customer.
ValidationRoute and delivery cost estimate, with a check of import duties and customs requirements.
Market EntryCorrect customs codes and trade documents, and a plan for samples and first orders.
Market GrowthShipping of samples, then freight, customs clearance, warehousing and fulfilment for each order.
First shipment
Surabaya to Singapore · Sea freight · Illustrative
Booked
Delivery cost included in your export priceEstimated during validation
Booking confirmedFreight booked with our logistics partner
Export documents readyInvoice, packing list and certificate of origin
In transit
Customs cleared
Delivered to distributor
Market intelligence
Better market decisions, backed by live intelligence
Every engagement is supported by POLARIS Market IQ, Hoki’s market intelligence platform. It brings together trade activity, companies, competitors, regulations and prices, so our market team knows where to look and who to approach. Our people and partners then do the work on the ground.
Demand and market size
Competitors and prices
Named buyers and distributors
Import rules and requirements
Routes and delivery costs
Market monitoring once you sell
POLARIS Market IQ
Focus: Select market
Why HeyHoki
Most providers cover one part of market expansion. We bring the parts together.
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What you need
HeyHoki
Market research firm
Sales agency
Business network or directory
Choosing the right market
YES
YES
PART
NO
Named buyers and distributors
YES
PART
YES
PART
Introductions and meetings
YES
NO
YES
PART
Ongoing business development
YES
NO
YES
NO
Local set-up and registration
YES
NO
NO
NO
Shipping, customs and delivery
YES
NO
NO
NO
Expansion to further markets
YES
PART
PART
NO
Why not hire a local salesperson?
Recruiting takes months, you pay a salary before any results, and one hire brings one network in one country. We start with an existing network of buyers, distributors and partners.
Why not approach distributors yourself?
Distributors take on brands that arrive ready: an export price list, trade terms, registration done and delivery costed. We prepare all of that before the first meeting, then make the introduction.
How are you accountable?
The deliverables for each phase are written into your proposal, every target and meeting is visible to you, and each phase is agreed and paid separately. You never commit to the whole programme up front.
How expansion works in practice
Two typical paths. Every engagement is shaped around the company, its products and its markets.
Expansion services, market intelligence and commerce, in one place
HeyHoki Market Expansion
Market Entry, Market Growth and Regional Expansion. We choose the market with you, introduce you to buyers and distributors, and bring in Trusted Partners for set-up, sales support and delivery.
Every Market Entry starts with validation. We compare demand, competition, import requirements and the delivery cost from your factory. If the evidence says the market is not right, we tell you and you stop there.
POLARIS shows us where to look. Our people and partners do the work on the ground.
POLARIS Market IQ is Hoki’s market intelligence platform. It supports every HeyHoki engagement, and our market team reviews every recommendation before it reaches you.
01
Where to sellWhich market, and why
Demand, competitors, prices, import rules and delivery costs, weighed together for your product.
02
Who to approachThe companies and people that matter
Distributors, buyers and partners in your category, and the decision-makers to contact.
03
When to actChanges in your market, as they happen
New signals, such as a distributor expanding into your category, so the team can act early.
New signal · VietnamTwo distributors in your category are hiring sales staff
Decision briefIllustrative example
Where should an Indonesian snack maker sell first?
Recommended market
Singapore
Entry route
Local distributor, with a logistics partner from our network
Main reason
Strong demand for the category and a simple import process
Main constraint
Price competition from regional brands
Priority partners
3 distributors from a shortlist of 12
Confidence
High
Challenge from the review analystSingapore volumes are modest. Plan Malaysia as the second market within twelve months.
Next stepApprove introductions to 3 distributors
POLARIS Market IQ is released in stages. Our market team reviews every recommendation before it reaches you.
Beta · Selected clients and partners
HeyHoki Commerce: every sales channel, in every market, in one place
A commerce platform that brings your online store, marketplaces, delivery apps and distributor orders together, uses AI to run the daily work behind them, and connects to POLARIS Market IQ and our logistics partners.
Every market, one account
Stores, channels, currencies and languages for each country, managed from a single account.
Connected to logistics
Orders go straight to our logistics partners for shipping, customs and fulfilment.
Connected to the Deal Room
Distributors and business buyers introduced through our partners order on the same platform.
Guided by POLARIS Market IQ
Market intelligence on demand, competitors and prices informs what you list and how you price it.
HeyHoki Commerce is in beta. Features and availability vary by market and are confirmed for each client.
Getting started takes four steps
01Introductory callWe learn about your products, your goals and how you ship today.
02Market briefYou share product details and the markets you are considering.
03ProposalWe propose the scope and timing, starting with validation.
04Work beginsValidation starts on an agreed date, with a named team.
We work best with companies that
Have products that sell well at home
Can supply larger or regular orders
Have management time to meet buyers
Are prepared to adapt packaging, labelling or pricing for a new market
Questions companies ask before they start
If your question is not here, we will answer it on the introductory call.
Do I need a company in the target market before I start?
No. Many companies start by selling through a local distributor. If a local company, representative or registration is needed, we arrange it through Trusted Partners during Market Entry.
What happens if validation shows the market is not right?
You receive the evidence and a clear recommendation before you spend on entry. We can then assess an alternative market, or you can stop there.
Who owns the relationships with buyers and distributors?
You do. Contracts with buyers and distributors are between your company and them. We and our partners help you reach and manage those relationships.
Is my business information kept confidential?
Yes. Your product, pricing and customer information is shared only with the partners working on your engagement, each of whom has signed our partner agreement.
Which industries do you work with?
We work with manufacturers, food and consumer brands, retail and distribution companies, and industrial suppliers. If your products can be shipped and sold across borders, we are happy to discuss them.
How is the work priced?
Each engagement is shaped around your products, target markets and the support you need, and agreed with you before work starts. We discuss this on the introductory call. You decide whether to continue after each phase.
Do you guarantee sales?
No one can honestly guarantee sales in a new market. We commit to the agreed work: the targets identified, the introductions made and the meetings arranged, all visible to you, and an honest view of how the market is responding.
Book an introductory call
Tell us where you want to sell next
A short call with our market team to understand your products and target markets, and to agree where to start.
A reply within one business day
A call with a member of our market team
An honest assessment of whether your target market is realistic
A proposal for Market Entry, if it makes sense to proceed
Tell us about your company and where you want to sell. We reply within one business day to arrange a call.
Your enquiry has been sent
Thank you. We will reply within one business day.
If you need a copy, .
HeyHoki Partner Programme
Grow your business with the companies you help expand
We work with selected service providers and business introducers in each market. As a Trusted Partner, you help our clients enter and grow in new markets, and gain new clients through the network.
Companies that do the work our clients need on the ground.
Distributor and buyer introductions
Logistics and warehousing
Legal, corporate and regulatory
Marketing and sales representation
Payments, finance and accounting
Business introducers
Organisations that know companies ready to expand.
Chambers and trade associations
Business advisers and consultants
Banks with exporting clients
Logistics firms with exporters
Industry specialists
Meet the partners
Each Trusted Partner has a profile showing what it does, which markets it covers and the industries it serves. Profiles are added as partners join the network.
Trusted Partner
Coordinates freight, customs and warehousing so that goods move between countries as one managed shipment, even when several providers are involved.
Services
Ocean, air and land freight · Multimodal transport · Customs brokerage · Warehousing and fulfilment · Supply chain advice
Industries
Manufacturing · Retail and distribution · Industrial supply chains · Cross-border trade
Take part in the way that suits you, from a single introduction to closing the sale. Partner terms are shared with approved partners under the partner agreement.
Introduce
Referral Partner
Refer qualified prospects and business opportunities to us.
Connect and facilitate
Business Partner
Introduce opportunities and arrange the meetings needed to develop them.
Develop and close
Sales Partner
Develop opportunities, work with the customer and support the sale through to closing.
Collaborate and build
Strategic Partner
Work with us on wider markets, solutions or platforms.
HeyHoki Deal Room
How partners work on opportunities together
Submit
A partner submits a prospect, requirement or business opportunity.
Qualify
We review the requirement, the likely commercial value and the parties involved.
Match
POLARIS Market IQ and the partner network identify the companies and capabilities that fit.
Connect
The relevant partners and businesses are introduced.
Collaborate
Partners shape the opportunity and the solution together.
Propose
The commercial proposal and each party’s responsibilities are agreed.
Close
The opportunity moves through the sales process to a signed contract.
Deliver
Partners supply the products or services required.
Grow
Repeat orders and new opportunities follow.
HeyHoki Partner Workspace · In development
Your opportunities, clients and deals in one place
Workspace
How to become a partner
Every partner is reviewed before joining
Our clients rely on the quality of our partners. Write to us with your company name, what you do and the markets you cover, or use the form.
We review every application and reply within five business days.
Your application has been sent
Thank you. Next: an introductory meeting, company and reference checks, then the partner agreement covering confidentiality, non-circumvention and service standards.
